After the city council passed the Keelung Self-Autonomous Regulations on Recreational Fishing on Islands and Reefs, it’s getting very busy at Keelung Harbor, and more and more ships are coming. During the summer vacation especially, a lot of people come for fishing at night for cuttlefish and ribbon fish. More activities, more information, but it is all over the place and people find it hard to look for something they want online. That might cause negative impact to the marine economy in Keelung. Keelung City Government therefore worked with Fontrip Technology to launch two comprehensive platforms on fishing information and tourist information, respectively. The fishing APP is for the users to search information, book a ship, report, and store the data of each trip, whereas the latter – Hi Keelung APP provides integrated information for both local and international tourists, who can have all the information they need on this one-stop shopping and information platform that helps boost local economic development in Keelung.
Chiu Yi-chia, general manager of Fontrip Technology said that fishing on islands and reefs is not for everyone at this moment. It could be a very complicated process. Anglers have to apply for the fishing permit in advance, check on weather information and ship schedules from different websites. That inspired Keelung City Government to come up with this fishing APP with Fontrip that puts together Open Data of fishery and aquaculture from the government, as well as information from Central Weather Bureau and local recreational fishing companies. Users could apply for the fishing permit via the platform, and all the necessary information, including angler’s personal info and fish catch (types of fish, catch amount) will also be available that not only is good for users to find the information they need, but the data collected also allow the competent authority to review and better manage the marine resources.
In Keelung, it used to be that tourist information was provided by each and every supplier who will build a new website every time there is a new event, and it will die out when the event is over. Information is dispersed in many different places, and it is rather difficult to have any interaction with users this way, not to mention developing any customer relationship. To solve this problem, Fontrip incorporates Open Data from the government on recommended souvenirs, shops, tourist sites and events into the APP, and matches them with various promotion campaigns or travel plans. This is how Keelung City Government is able to launch a variety of seasonal package tours every year. The reason why they could do it so fast is because Hi Keelung APP has put all the information together for them. What’s more important is that the government could use this brand to deepen the relationship with consumers, and bring them back constantly.
“The mindset will also change when you have a brand, be it the marketing strategy, operating model, or how you interact with consumers,” pointed out by Chiu, who hopes that the platform could help connect with various parts of the tourism ecosystem, as well as with international outlets and Open API. This is good for local governments to create better products and services. Keep improving what you have, and eventually it will be your turn to shine on the international stage.
As for what to do in the future, Chiu suggested that local governments should continue to help local companies enhance proficiency in IT, establish and maintain digital data. To have them keep doing this, it is also important to provide enough incentives for them to share the data they have. Once they see the benefits in doing this, they will jump in and upload more data to the platform. Data quality control and establishment of common standards are the next step. By doing this, data can be used by more third-party suppliers of value-added services, and it will not take long for us to see a more open-up and productive future of Open Data!